Growing Trend of E-Commerce in Pakistan
The level of internet penetration by the Pakistani community has passed surprisingly well compared to neighboring countries like India and China in recent years. According to a 2009 study, India was the only country in the world to have 3G services. At the time it was just a matter of time when India's internet penetration rate was targeted in the sky. The same is true of Sri Lanka, a hockey stick of the same pattern as that of India worked.
According to a recent study, it is estimated that the online community of Pakistan will have 55+ users by the end of 2019. The main reason for the encouraging growth of online consumers is not another pattern similar to that of India and Sri Lanka. On top of that, the development of 4G has opened up new access channels.
Ease of Online Payment:
People like to buy things online when they are offered cash in delivery (COD) option. About 95% of users take it as a jump to faith and feel satisfied with paying after delivery. However, the leading banking sector has also introduced a variety of online payment methods.
With growing online products, online consumers are beginning to share their credit card details for online shopping. This has made great strides in the history of the IT industry in Pakistan.
Development of parcel delivery infrastructure
It was the same thing entrepreneurs faced in Silicon Valley in the early 90s. With no basic infrastructure to deliver goods to the consumer door, the IT industry has suffered greatly in its early stages in Pakistan. It was very difficult for internet users to put their trust in money to hide stores before delivery could be a major problem.
Unable to see any change in the attitude of online consumers towards e-commerce, they are, for the first time in the history of Pakistan, using the mass media news channel. People who see ads on popular TV channels think they gave it a chance and it worked. Visit One of The big e-commerce brand in Pakistan https://luck.com.pk/
Consumer Education:
Recalling the growing trend of e-commerce shopping, the Pakistani government recently passed a bill that guarantees that all universities will teach the importance of e-commerce to young people.
Obstacles:
Despite all these accomplishments, there are still many obstacles that the Pakistani e-commerce industry has to face:
• Disappointing Government policies.
• Low literacy rate.
• Misconceptions about Pakistan's e-commerce sector.
Conclusion:
It is not wrong to say that the Pakistani IT industry has joined the party too late. Yet when growing responses from citizens have raised eyebrows at the leadership of IT professionals in recent years. Soon, brands such as Shopping.pk, Kaymu.pk, and daraz.pk have developed an attractive value for online shoppers.
All of these efforts put together by major e-commerce brands have ultimately encouraged online users to buy things. While providing a number of resources, these products became a major economic guarantee for Pakistan. All in all, it was a matter of educating Pakistani online consumers only.
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